Privacy policy

Last Updated: July 14, 2025

shop4 operates this store and website—including all related information, content, features, tools, products, and services—to provide you, our customer, with a curated shopping experience (the “Service”). shop4 is powered by Shopify, which enables us to deliver the Service to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make purchases or transactions through, or otherwise interact with our Service. In the event of a conflict between our Terms of Service and this Privacy Policy with respect to personal information, this Privacy Policy will prevail.

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we refer to "personal information," we mean data that identifies or could reasonably be linked to you or another individual. This does not include data that is anonymized or de-identified such that it cannot be reasonably linked to a person.

We may collect or process the following categories of personal information:

Contact Information: Name, billing/shipping address, phone number, email address, etc.
Financial Information: Credit/debit card numbers, bank account details, transaction data, payment confirmations, and methods.
Account Information: Username, password, security questions, preferences, and settings.
Transaction Details: Items you viewed, added to your cart or wishlist, purchased, returned, exchanged, or canceled; past purchase history.
Communications: Information you provide in communications with us, such as customer support messages.
Device Information: Device details, browser, IP address, and unique identifiers.
Usage Information: Data about how and when you interact with the Service.

Sources of Personal Information

We collect personal information from the following sources:

Directly from You: When you create an account, use the Service, or communicate with us.
Automatically Through the Service: When you use our website or products, including through cookies and similar technologies.
From Our Service Providers: When third parties collect or process information on our behalf.
From Our Partners or Other Third Parties

How We Use Personal Information

Depending on how you interact with us and the Services you use, we may use your personal information for:

Providing, Customizing, and Improving the Service: Fulfilling orders, processing payments, delivering products, managing your account, sending notifications, enabling returns/exchanges, and providing personalized product recommendations.
Marketing and Advertising: Sending marketing communications via email, SMS, or mail; displaying personalized ads based on your activity on our and other websites.
Security and Fraud Prevention: Verifying your identity, maintaining secure shopping, detecting and preventing fraud or malicious activities, enforcing our terms.
Communicating with You: Providing customer support, responding to inquiries, maintaining business relationships.
Legal Purposes: Complying with laws, responding to legal requests, participating in litigation, and enforcing our policies or terms.

How We Share Personal Information

We may disclose your personal information under the following circumstances:

With Shopify, vendors, and third-party service providers (e.g., IT support, payment processing, data analysis, logistics).
With marketing and business partners to deliver ads or promotional content tailored to your activity. You may have the right to opt out of such sharing, depending on your location.
With third parties when you consent, request it, or interact with third-party tools such as social media integrations.
Within our corporate group or affiliates.
In business transactions, such as mergers or bankruptcy.
To comply with legal obligations or protect our Service, rights, or the public.

Relationship with Shopify

Our store is hosted on Shopify. They collect and process your personal data in order to help us provide the Service. Your data may be transferred to and stored in countries other than your own. Shopify may also use enhanced features that integrate data across merchants and platforms. When Shopify is the data controller, they are responsible for responding to your data rights requests related to their processing. For more information, visit Shopify’s Consumer Privacy Policy or their Privacy Portal.

Third-Party Sites and Links

Our Service may include links to external websites or platforms not controlled by us. Please review those sites' privacy and security policies. We are not responsible for the content or practices of such third parties, including those on social media.

Children's Data

This Service is not intended for minors, and we do not knowingly collect personal data from anyone under the age of 16. If you are a parent or guardian and believe your child has provided us with personal information, contact us to request deletion.

Data Security and Retention

While we use appropriate measures to protect personal data, no method is 100% secure. Avoid sending sensitive information over unprotected channels.

We retain your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Your Rights and Choices

Depending on your location, you may have the following rights:

Right to Access / Know what data we have about you.
Right to Delete your personal information.
Right to Correct inaccurate data.
Right to Portability: obtain a copy of your data and transfer it to another party.
Right to Opt-Out of the “sale” or “sharing” of your personal information or of targeted advertising.
Manage Communication Preferences: Unsubscribe from promotional emails at any time (transactional emails will still be sent).

You can exercise these rights via the Service or by contacting us (see below). If applicable, you may designate an authorized agent to make requests on your behalf.

Complaints

If you have concerns about how we process your personal data, you can contact us using the details below. You may also have the right to lodge a complaint with a data protection authority, depending on your location.

International Transfers

We may transfer and store your personal information outside your country of residence. For transfers from the EEA or UK, we rely on standard contractual clauses or equivalent legal mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in practices or for legal reasons. We will post updates on this website and revise the “Last Updated” date. We will notify you where required by law.